howl 25/26

Performance social eats creative faster than any production budget can feed it. So we built Howl a system instead of a campaign.

We captured the 25/26 collection on-mountain and in studio, then used generative AI to extend that library — new environments and variations grown from Howl's own assets rather than stock or synthetic stand-ins. The result was a deep, on-brand pool of paid social creative for DTC, and the ability to keep iterating against results without another shoot.